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The Fine Bedding Company has launched a new website designed to boost online sales following Christmas.
The new website, designed and built by Manchester-based digital agency Studio North, follows a full rebrand and the launch of its bagged packaging in September.
The brand is also being supported by an integrated marketing campaign following the appointment of Cheshire based PR and social media agency The PR Boutique.
Part of Trendsetter Home Furnishings group, a £16.3m turnover family business, The Fine Bedding Company boasts more than 100 years of innovation behind its technically advanced synthetic-filled bedding products, mattress toppers and luxury natural goose down duvets and pillows.
Managing director of The Fine Bedding Company, Claire Watkin said: “We have invested a huge amount in the brand this year - with a new logo, brand look and feel, packaging, new products and now website – confident that this will help us to deliver an even stronger brand reputation and increase sales faster than ever before.
“While we wanted to maintain a high level of branded content, conveying our lovers of a great night’s sleep and sleep expert propositions, it was important that the new…